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Privacy Policy

Effective date: March 30, 2026 Last updated: March 30, 2026

Framepath Partners LLC ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This policy explains what data we collect through our website at framepathpartners.com, why we collect it, who we share it with, and what rights you have.

Who We Are

Framepath Partners LLC is a digital transformation consultancy based in Excelsior, Minnesota. You can reach us with any privacy-related questions at:

Information We Collect

Information you provide directly

When you submit our contact form, we collect:

  • Your name (required)
  • Email address (required)
  • Company name (optional)
  • Message content (optional)

We use this information solely to respond to your inquiry. We do not add you to marketing lists or share your contact information with third parties for their own purposes.

Information collected automatically

When you visit our website, and only after you consent, we collect analytics data through Google Analytics 4 (GA4) via Google Tag Manager. This includes:

  • Pages visited and time spent on each page
  • Referring website or source
  • Device type, browser, and operating system
  • Approximate geographic location (city/region level, derived from IP address)
  • Session duration and engagement metrics

GA4 does not log or store your full IP address. However, IP addresses are processed during data collection. We use this data to understand how visitors use our site and to improve its content and performance.

Information we do not collect

We do not collect payment information, social security numbers, health information, or any sensitive personal data through this website. We do not use remarketing, advertising pixels, or social media tracking scripts.

Cookies and Tracking Technologies

Our website uses cookies only with your consent. Before you make a choice, no analytics cookies are set. You can manage your preferences at any time using the "Cookie Settings" link in the footer.

Cookies we use

Cookie Purpose Duration Category
fp_consent Stores your cookie consent preference 365 days Necessary
_ga Distinguishes unique visitors (Google Analytics) 2 years Analytics
_ga_* Maintains session state (Google Analytics) 2 years Analytics

Analytics cookies are only set after you click "Accept" on our cookie banner. If you decline, no analytics cookies are placed and no browsing data is sent to Google.

How We Use Your Information

  • Contact form submissions: To respond to your inquiry and, if relevant, to discuss potential engagements
  • Analytics data: To understand site usage patterns and improve our content and user experience
  • Consent preferences: To remember your cookie choices across visits

We do not sell, rent, or trade your personal information. We do not use your data for targeted advertising or profiling.

Third Parties Who Receive Your Data

Google (Analytics)

If you consent to analytics cookies, browsing data is transmitted to Google LLC via Google Analytics 4. Google processes this data on our behalf under their Data Processing Terms. Google's servers are located in the United States.

Netlify (Hosting and Forms)

Our website is hosted on Netlify. Contact form submissions are processed and stored by Netlify. Netlify's Privacy Policy and Data Processing Agreement govern their handling of this data.

We do not share your personal information with any other third parties.

Data Retention

  • Contact form submissions: Retained for up to 12 months, then deleted unless an active business relationship exists
  • Analytics data: Google Analytics retains user-level data for 2 months (our configured setting). Aggregated, non-identifying reports are retained indefinitely.
  • Consent records: Your cookie consent preference is stored locally in your browser for 365 days

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request that we delete your personal data
  • Portability: Request your data in a portable format
  • Opt-out of analytics: Decline cookies via our cookie banner, use the "Cookie Settings" link in the footer, or install the Google Analytics Opt-out Browser Add-on
  • Global Privacy Control: We honor the GPC browser signal. If your browser sends a GPC signal, we treat it as a request to opt out of analytics tracking

To exercise any of these rights, email info@framepathpartners.com. We will respond within 30 days.

Legal Basis for Processing (GDPR)

For visitors in the European Economic Area and United Kingdom, our legal bases for processing personal data are:

  • Consent: Analytics cookies are only activated after you provide explicit consent
  • Legitimate interest: Responding to contact form inquiries you initiate
  • Contract performance: Processing data necessary to discuss or deliver consulting services you request

International Data Transfers

Framepath Partners is based in the United States. If you are visiting from outside the US, please be aware that your data will be transferred to and processed in the United States. By using our website and submitting information through our contact form, you acknowledge this transfer.

For analytics data, transfers to Google's US servers only occur if you consent to analytics cookies.

Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how we use it
  • Request deletion of your personal information
  • Opt out of the sale or sharing of your personal information

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. To exercise your rights, contact info@framepathpartners.com.

Minnesota Residents (MCDPA)

Under the Minnesota Consumer Data Privacy Act, you have the right to access, correct, delete, and obtain a portable copy of your personal data. You also have the right to opt out of targeted advertising and profiling. We honor universal opt-out signals including the Global Privacy Control. To exercise your rights, contact info@framepathpartners.com.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this privacy policy or our data practices, contact us at info@framepathpartners.com.